Ciara Lawson
ciara.lawson92@yahoo.co.uk
EDUCATION:
Birmingham City University, Cardigan Street, Birmingham- BA (HONS) Fashion Business and Promotion 2011 - 2014
Modules undertaken-
- Buying and Merchandising: Produced four range boards using Photoshop for AW12 knitwear. Also critical path showing the process.
- Marketing: Produced new marketing plan for Forever21. The marketing plan was a breast cancer charity event. Portrayed my idea through a report and a PowerPoint presentation.
- Events: Myself and six girls put together a one-day pop up shop in The Pavilions shopping centre to raise money for Cancer Research UK and Graduate Fashion Week. As head of PR I managed to gain publicity on Free Radio and Sixty Nine Degrees magazine's website.
- Trends Forecasting: Produced a report on the key factors and contemporary issues affecting fashion. Using Photoshop I produced a trends prediction booklet and one mood board translating one trend and a product board showing key silhouettes.
- Dissertation:For my final year dissertation I researched into whether Primark should employ more multichannel strategies. I did this by looking into what their competitors are doing, completing a case study on ASOS, compiling surveys and researching on what strategies they currently use. I came to the conclusion they should be more multichannel and I produced a business plan for an App that has three USPS. One was it allowed customers to order a total of 60 exclusive items. Two, a customer can scan an items barcode in store, click style and the App will show items to wear with the scanned item. Finally, a check and reserve option.
- Dissertation:For my final year dissertation I researched into whether Primark should employ more multichannel strategies. I did this by looking into what their competitors are doing, completing a case study on ASOS, compiling surveys and researching on what strategies they currently use. I came to the conclusion they should be more multichannel and I produced a business plan for an App that has three USPS. One was it allowed customers to order a total of 60 exclusive items. Two, a customer can scan an items barcode in store, click style and the App will show items to wear with the scanned item. Finally, a check and reserve option.
St Paul's Catholic School, Milton Keynes 2005-2011:
3 A Levels: Business Studies, English Literature and Language, Health and Social Care (BBC)
12 GCSE's: 4 B's including two in English, 8 C's including Maths
PREVIOUS EMPLOYMENT:
Sales Assistant/Supervisor - Schuh Milton Keynes and currently Solihull
December 2012 - July 2014
August 2009 - October 2010:
- Working on the tills and adding on sales
- Awareness of trends and merchandising of the store
-Working within the stockroom to ensure an organised work environment
- Supervising occasionally on Sundays and over the Christmas period
- Offering helping hand to management and carrying out the tasks they require
- Helping prepare for the sale
- Awareness of trends and merchandising of the store
-Working within the stockroom to ensure an organised work environment
- Supervising occasionally on Sundays and over the Christmas period
- Offering helping hand to management and carrying out the tasks they require
- Helping prepare for the sale
Sales Assistant - Hard Rock Retail London
June 2012 - September 2012:
- Handling money and operating the till systems
- Re-stocking and tidying store
- Adding on sales by pushing charity wristbands on till and at the door
- Ability to communicate with customers from different nationalities
WORK EXPERIENCE:
PR Placement - Dune London
1 Month in September 2014
- Sending out samples to the press
- Returns
- Keeping the sample room tidy
- Updating PR Shots
- Filing
- Compiling coverage documents for internal use
- Basic administration
Buying Placement - Mark's and Spencer
3 Weeks in April 2014
- Preparing samples for A/W14 sign off
- Sitting in on fit meetings and writing up the comments
- Using Buyer to upload sample images and log in samples in the critical path
- Using Buyer to fill packaging details for final store products
- Keeping the sample rail tidy and organised
PR Placement - Alex Silver PR London
3 Weeks in April 2013:
- Updating databases using Gorkana
- Writing press releases for Kiss products that were sent to magazines and bloggers
- Researching beauty blogs to find new bloggers to send products
- Gathering products from the stockroom and posting them to magazines and bloggers
- Researching magazines for future clients and calling for contact details
Buying Placement - Topman
1 Weeks in March 2012:
- Compiling comp reports
- Administrative work including dailies
- Sitting in on fit meetings and AW 2012 meeting
- Preparing samples for AW 2012 meeting
- Researching fonts and styles for new label for Topman's denim range
Blogger at itsfashiondoll.tumblr.com
September 2013 - Present:
In my spare time I also run a personal blog called 'Its Fashion Doll'.
I started it as part of a long running university project for my final year. However it has become one of my daily routines. It consists of everyday outfits, wish lists, reviews and what I'm loving at the moment. I love updating it and reading people's comments
ACHIEVEMENTS:
Conquering my fear of heights by climbing Sydney Harbour Bridge in September 2013
Being chosen out of many entries to help promote Jazzy Jeffs Junk
ADDITIONAL SKILLS:
ADDITIONAL SKILLS:
IT Skills: Able to use most popular computer applications, including Excel, Word and PowerPoint.
Basic Photoshop and InDesign proficiency: Able to understand and use basic tools of Adobe Photoshop and InDesign.
Driving:
Full clean UK driving license.
INTERESTS:
- Fashion
- Vintage shopping
- Blogging
- Social networking
- Going to gigs
- Watching football
- Reading Vogue and LOOK Magazine
REFERENCES:
Will be given on request.
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